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Case studies

Panel research contributions to product portfolio management: A case study

This paper presents a case study to illustrate how research based on consumer panels can go beyond its conventional applications in new product performance tracking and market share predictions to facilitate strategic decisions in the area of product...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: S. V. Nathan, Raka Garg
Company: Colgate-Palmolive
June 15, 1994
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Citation

Nathan and Garg (1994a, June 15). Panel research contributions to product portfolio management: A case study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-research-contributions-to-product-portfolio-management